SEO Audit : The semantic factors

The Tittle Tag

The title tag is the title of a webpage and can be defined as the clickable headline for a given result. Title tags are important for usability, SEO, and social sharing.

Indeed, they are the first element clients see of your page and they count in your page rank while the meta description won’t. Title tags are used in three key places:

  1. search engine results in pages (SERPs), 
  2. web browsers, 
  3. social networks.

Optimizing your webpage title tag content is thus mandatory to maximize your SEO.

What are the basic rules to follow to write an efficient title tag?

  • Tittle tags are unique, they should be different for each product or service page. The title tag of a page must imperatively speak of the content of the page in question. It must be consistent with the overall content, the theme, the subject of the page it designates. Trying to name the title of a page with a generic title that can be highly searched but not linked to the content of the page will be fatal to the extent that search engines gather a maximum of data on a page before classifying it in a theme.
  • Try not to exceed 55 – 75 characters, including space. By limiting the length of your title, you avoid:
  • to be considered a spammer, limit yourself to the essential information to communicate.
  • to display in the search engine result page a title cut by « … » which is detrimental to the reading of the title.
  • Place at the beginning of the title the keyword or phrase for which you want to optimize your page and make sure to include a maximum of 7 to 10 keywords in the title. When writing your title tags make sure to think about your SEO strategy. Indeed, what do you want to « promote » to engines and users: your brand or keywords?

If you want to improve your notoriety, put at the beginning of the title tag your brand.

If you want to place yourself in relation to keywords (recommended strategy for sites that do not have a major brand) then place these keywords at the beginning.

 The page title tag is only visible on Google while the H1 is visible on the page itself.

2/ The Meta-Description

What is a meta description?

Description: A meta description is the snippet of information that exists below any link of a search result. It’s a short paragraph that describes what the link is all about for the users and Googlebot to understand and comprehend.

Even though meta descriptions aren’t part of search engines optimization criteria, it should have a significant impact on your search engine optimization efforts.

Indeed, meta descriptions are part of your frontline on Google. They form the first impression of your website content in search engine. With your meta description, you can let consumers off-site know the value of your content. With Google increasingly prioritizing mobile-first user experience, optimizing your link for a meta description is now more important than ever.

Furthermore, can help you increase your click-through rate. The main goal of a meta description is to convince and persuade the searcher to click through to your website. The more viewers you have on your website, the more relevant your content will appear on Google.

What are the rules to write a great meta-description?

  1. Keep them between 150 and 160 characters maximum
  2. Utilize important keywords
  3. Make them informative and concise
  4. Write unique description for each of your webpage

3/ Body Tags

Title tags (h1, h2, h3 …), what is it?

Title tags (h1, h2, h3) are HTML tags that report titles (h1) and subtitles. The h1s are first level titles, the h2s are second level titles, the h3s are third level titles, and so on up to the h6 title tag.

Title tags (h1, h2, h3), what is it for?

There are two main objectives assigned to the use of title tags:

1.Facilitate the reading of Internet users. Internet users can instantly know which part of the text they are most interested in and gain in efficiency. The user experience (UX) is therefore improved.

2.Tell search engines like Google, Yahoo or Bing what is the subject of the content and strengthen the SEO. Indeed, the search engines give importance to its HTML tags.

Rules to write relevant body tags :

•It must be unique throughout the site and absolutely readable;

•Do not repeat the title tag and do not contradict it;

•It can only be used once per page;

•It must be relevant to the text 

            • It must show the semantic essence of the material

•Interesting and attractive for the user

4/Tree structure

The tree structure of your website will have a significant impact on your SEO. Indeed, search engines analyzed links between pages to determine their rankings. That’s why it’s so important to organize your content by name.

To maximize your chances of properly positioning your pages, you can build a silo architecture. This is really what is said in the pages that are contained in the same terms and are linked by contextualized links of your content.

Example of a silo structure:  

Other factors may also improve the performance of your site architecture:

A URL structure not too long

It’s important to remember that your URL is one of many SEO criteria and should contain your keywords. To be SEO friendly, there are two possible options:

Your URL structure will be organized according to the hierarchy of your site (ex: monsite.com/category/subject/ma-page). This may be possible if you do not have many categories (3-4 maximum). Be careful, however, as it is strongly recommended that you do not exceed 75 characters in the length of your URLs.

You have a lot of categories and subcategories. It would be wiser to customize your URL as does for example Amazon where we find the name and the name of the product:

A well balanced internal mesh

Internal and external links help to spread what is known in SEO jargon as « link juice ». It is therefore important to link your pages to each other by anchored and contextualized links in order to make them fit each other in the rankings of the search engines. Note that the more links you have, the more the juice is diluted. So have a light hand when you do your mesh to give more weight to your strategic pages.

To know more about SEO Audit you can find my previous articles here:

SEO Audit for Beginners: Step 1

How will the world of search engine change in 2019 (SEO) ?

By | 2019-05-24T10:21:28+00:00 avril 11th, 2019|Content Marketing, Digital Marketing, Non classé|0 Comments

About the Author:

Global Citizen ???????? Grad student/ MBA Digital #Marketing & Business #MBADMB - Online & Marketing Supplies Junior at @HP - Addicted to #interiordesign

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