audrey-zamboni

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Détails du profil
Audrey
Zamboni

Global Citizen ???????? Grad student/ MBA Digital #Marketing & Business #MBADMB - Online & Marketing Supplies Junior at @HP - Addicted to #interiordesign

Female
France
Profils sociaux
Détails du compte

juillet 2019

Apple retail strategy: Architecture de l’information

By | 2019-10-16T15:26:40+01:00 juillet 24th, 2019|Digital Marketing, Non classé, Personal Branding, Retail, Transformation digitale|

Apple met en place dans sa stratégie retail, la théorie des 5 "bridges" de Resmini Andrea et Rosati Luca basé sur l'architecture de l'information qui structure et simplifie l'accès à l'information entre le digital et le physique. Voici les 5 Bridges de l'information mis en place par Apple qui fluidifient l'information entre le digital et [...]

juin 2019

Le futur du retail : Nouveaux enjeux

By | 2019-10-16T13:52:26+01:00 juin 28th, 2019|Digital Marketing, e-Business, e-marketing, E-transformation du monde, e/m Commerce, Retail, Transformation digitale|

Le retail n'a jamais eu autant besoin de se réinventer. Depuis 2017, près de 10 000 magasins aux États-Unis ont fermé leurs portes. Certains analystes prévoient que d'ici 2022, un centre commercial américain sur quatre pourrait être en faillite. Bien que 2018 ait montré des signes d'amélioration, la double menace demeure. Les détaillants du monde [...]

Search Experience Optimization (SXO) – Nouvelle pratique du SEO

By | 2019-10-16T10:11:22+01:00 juin 2nd, 2019|Content Marketing, Digital Marketing, Non classé, Transformation digitale|

Un site web a pour principal objectif de répondre aux besoins utilisateurs. Par la vente de produits, la présentation et l‘offre de services, ou le partage une passion par exemple. Actuellement, de nombreux référenceur mettent au centre de leur stratégie SEO la réalisation d’un trafic potentiel. Ils réfléchissent en permanence en termes de performance : mots [...]

mai 2019

Interior Design Revolution

By | 2019-10-16T14:02:19+01:00 mai 6th, 2019|Actualité, Art, Culture, Luxe, Blog, Digital Marketing, Influence, Transformation digitale|

Interior Design - 2019 Influences I am highly passionate about interior design and willing to develop my knowledge in this field. I decided to write articles about the relationship between interior design and digitalization. During my research about the impact of digital in the interior design sector, I discovered new websites that are revolutionizing the [...]

avril 2019

SEO Audit : The semantic factors

By | 2019-10-16T09:48:10+01:00 avril 11th, 2019|Content Marketing, Digital Marketing, Non classé|

The Tittle Tag The title tag is the title of a webpage and can be defined as the clickable headline for a given result. Title tags are important for usability, SEO, and social sharing. Indeed, they are the first element clients see of your page and they count in your page rank while [...]

mars 2019

SEO for Beginners: How to realize a website audit?

By | 2019-04-10T23:35:01+01:00 mars 14th, 2019|Non classé|

SEO for Beginners: How to realize a website audit? SEO (Search Engine Optimization) is the first step to make your website more visible and convert prospects into consumers. Your website visibility is directly linked to your website ranking on Google. The more on top of Google’s search page you will appear [...]

février 2019

Apps that change our buying habits

By | 2019-02-18T20:13:12+01:00 février 16th, 2019|Apps, Digital Marketing, Economie collaborative, Food Tech / Agroalimentaire, Non classé, Retail, Startup, Transformation digitale, Vie 3.0|

Mobile device use is continuously growing. Nowadays, more than one billion smartphones are in use around the world. Apps have become a new way to share and provide information. In correlation with the use of apps and smartphones, consumers are looking to consume more sustainable food and products. To satisfy the consumers’ demand, [...]

janvier 2019

How will the world of search engine optimization (SEO) change in 2019?

By | 2019-10-16T09:30:54+01:00 janvier 23rd, 2019|CRM, Digital Marketing, e-marketing, e-reputation, e/m Commerce, Personal Branding, UX|

How will the world of search engine optimization (SEO) change in 2019? As we all know, Google is the world's largest search engine. Each year, Google's hard ranking criteria are pushing websites to optimize their content. This practice is called Search Engine Optimization (SEO) and is continuously evolving. Every day, new methods are emerging [...]

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