Détails du profil

Experienced Marketing and Sales executive, specialised in Digital Marketing and Social-Selling.

Profils sociaux
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janvier 2018

Articulating Brand Essence using Design Sprint

By | 2018-01-07T19:50:14+00:00 janvier 7th, 2018|Transformation digitale, UX|

(Reading time: 3 minutes.) In the previous piece ( ), I argued that digital tools have now empowered all brands to broadcast their messages to the entire planet with little costs. There is urgency for brands to aspire to a higher purpose, articulate what this is, and get on with broadcasting. But how do [...]

décembre 2017

Brands need to make full use of Social Media to communicate a Higher Purpose

By | 2017-12-10T18:08:02+00:00 décembre 11th, 2017|Content Marketing, Digital Marketing, Non classé, Social Media|

(Estimated reading time = about 1 minute, + videos) Having been in the marketing industry for a while, I remember Motorola’s “We Save Lives” campaign, where Motorola had, in essence, captured a feeling in a bottle for all who were working for the brand: that they were making more than just walky-talkies or [...]