It has been several years now that Social Medias have been increasingly changing our lives. They are in fact becoming more integrated in our daily lives and turning into crucial elements for the functioning of society in general. Not only they have become the number one entertainment source, but they have also become a major leverage for businesses all over the world.
One of the interesting aspects of social platforms is their ability to gather people from the four corners of the world, allowing them to share their opinions, their hobbies, their interests, their vision of life and their vision of others.
Our article’s main subject is a new social platform aiming to gather people around a very noble and dreamy subject: Art. It all started two years ago, when the founders of Uart decided to transform their enthusiasm and love for art into a concrete reality. They had a very particular vision: to digitally connect art lovers all over the world, making Uart the first digital platform completely dedicated to art.
Building this virtual bridge between artists and amateurs allows these people to shed light on their magnificent creations and appreciate other artists’ work, increasing awareness on existing and emerging talents. Uart also allows the 70 million collectors of the globe to track the best art pieces, exhibitions and galleries.
In brief, Uart is a social network where every art lover shares his master pieces and locates them so people can find them on the arts’ map.
What is Uart all about?
Uart is the first social media dedicated to art. Thanks to this new concept, every user can discover new exhibitions, art work and art gallery all over the world. Artists, art lovers and collectors can interact together and stay in touch while shedding light on their master pieces.
In addition, Uart is a tool to improve art firms’ brand image. It is a companion in life to businesses. In fact, it highlights on their CSR strategies and value their appreciation to art.
In order to fulfill a good experience, you must know these steps which are important to keep in mind.
To begin with, let your creativity lead you, express yourself, give us a hint of your thoughts, your convictions and philosophies, share the most precious art work to your eyes and most importantly give everyone else a sneak peek of your dearest findings.
You can start by uploading your creation. Once your art pieces are on your profile, announce your “varnishing” by locating your exhibition or art gallery (if you have one) so people can find you on the arts’ map.
In addition to that, nourish your curiosity and search for new exhibitions and art galleries around the world thanks to the map and the tags you’re interested in. Look forward to interact with other users, make new contacts and why not new friends who share the same passion you cherish the most.
Last but not least, every discovery is worth a trip. Find your treasures and plan your trips thanks to Uart. Immerse yourself into new cultures, discover new habits, lifestyles and convictions, all that due to art.
Finally and most importantly, by dint of Uart, develop your businesses and your professional network. Do not hesitate to communicate with other users, be ambitious and seek for a better growth of your networking.
How does Uart Work?
As for user experience’s design, Uart is very easy to use. Once signed in, every user will be welcomed by the home page. This is where the Uart map will be found (on the right of the screen) and so does the search tool bar (on the left of the screen).
On the top of the page, registered profiles can search for galleries and tags by defining the region, the medium and the activity that interest them.
On the right of the toolbar, it is possible to go to personal profiles where multiple tasks will be approached. Once clicked, four sections will appear on the left of the screen, under the user’s profile picture. In the followings paragraphs, an explanation is due to every single section.
To start with, in the “My Artworks” section; this is where all of the users’ artwork will be published. Three steps will take place before the master pieces will be online, more specifically before they will be visible to the international public on the Uart map:
First, the user has to choose his artwork, then he has to add its information (the artwork’s name, the artist’s name and the tag he wishes to add to his craft) and finally he must locate it on the map.
In the second section “Timeline”, this is where every Uart purchaser shares his findings and his favorite famous artworks. In the third section “Network”, this is where users can find all their contacts.
And finally in the last section “About”, this is where he describes himself, presents his likes and dislikes, talks about his passion and career. This is where he writes his bio and addresses information. This is where every user sells himself and works on his personal branding in order to be better known as an artist.
Thanks to Uart, artistic life has become much easier. Besides the new discoveries made, and the visibility brought to every art lover, Uart has made interaction between professionals and art enthusiasts much easier and has expanded the art network who appreciate and value new findings and creations respectively.
To conclude, every artwork is unique, and every artist, collector and art lover has his own vision. This what Uart cherishes the most. Uart is artistically yours. Thanks to that tool, diversity has become an interactive painting by itself and that’s how Uart makes the world an art exhibition.